Be a part of the inaugural E5 Challenge by purchasing the official limited edition race kit.
All proceeds to go to The Never Stop Foundation.
We also have event branded t-shirts, hats, coffee and wrist bands! - All proceeds go to support
the Never Stop Foundation.
Racing Kit $250 *click images for larger versions Front: Back:


May 15, 2010
By: Competitor.com By: Competitor.com By: Competitor.com By: Competitor.com By: Competitor.com
April 25, 2010
Five Islands. Five Days. Five Challenges… EPIC. On 5 / 5 / 2010, lauded endurance athletes Jason Patrick Lester and Richard Roll will attempt the impossible – 5 iron distance triathlons in 5 consecutive days on 5 Hawaiian Islands. 12 mile Swim / 560 mile Bike / 131 mile Run. The brainchild of Lester, EPIC5 is an unprecedented athletic and spiritual odyssey that begins May 5, 2010 on the island of Kauai before traveling on consecutive days to O’ahu, Moloka’I and Maui and concluding in Kona on May 9th. Each day will entail — 2.4 mile swim, 112-mile bike and 26 mile run. Never previously attempted, EPIC5 raises the bar as a challenge of unparalleled endurance that promises to task the limits of mind, body and spirit while capturing the hearts and souls of the public. EPIC5 started three years ago as a vision of Lester. Despite the total paralysis of his right arm due to a catastrophic accident suffered in his youth, Lester is not only a tireless veteran of several Ironman & Ultraman competitions, he is an inspiration to countless people worldwide. A motivational speaker and youth advocate on behalf of his The Never Stop Foundation, Lester was catapulted into the mainstream consciousness last year when he was awarded the coveted ESPY Award for Best Male Athlete With a Disability. A resident of Kailua-Kona for the last several years, Lester conceived EPIC5 as a gift to his beloved Hawai’i; a competitive offering that uniquely links all the islands. “After I won the ESPY, there was no doubt that I wanted to give back to the islands for blessing me. Without the votes of the people of Hawai’i, I wouldn’t have won the ESPY” says Lester. A former world-ranked swimmer from Stanford University, Roll was named one of 2009’s “25 Fittest Men in the World” by Men’s Fitness Magazine alongside such athletic luminaries as Usain Bolt, Rafael Nadal and LeBron James. At 43 years of age, Roll recently competed in the 2009 Ultraman World Championships – a 3-day double ironman distance race that circumnavigates the Big Island of Hawaii – where he led the entire field by 10 minutes after the first day of competition before suffering a bicycle crash during the Day 2 170 mile bike leg. Injuries aside, Roll nonetheless completed the event in 6th place – an inspirational feat lauded by the triathlon world as one of the most courageous accomplishments of the year. Equally captivating, both Roll and Lester are also completely vegan and are staging to push the message that anyone can achieve the highest measures of an ultra-endurance athlete by adhering to a plant-based diet. “EPIC5 provides an ideal advocacy platform for the message of long-term wellness, disease prevention and environmental consciousness through whole food plant-based nutrition” says Roll. A strong advocate for providing opportunities to children, Lester created The Never Stop Foundation whose primary focus is on encouraging youth to achieve their full potential through athletics. The goal of The Never Stop Foundation is to help those in their formative years find their own true voice, help them build their confidence, improve their communication skills and learn the values of discipline, trust, compassion, self-reliance, and respect. Proceeds from this and all future EPIC5 events will fund The Never Stop Foundation’s vision of developing a Performance Center in Kailua-Kona. For more information on Jason Patrick Lester, please visit: For more information on Richard Roll, please visit: If you would like more information on this event, for sponsorship information, or to schedule an interview either with Jason Lester or Rich Roll, please contact: Jason Lester
April 12, 2010
By Rich Roll On May 5, 2010 Jason Lester and I will attempt to complete 5 ironman distance triathlons in 5 days on 5 Hawaiian Islands. We call it EPIC5. Daunting? Yes. But why? What is the point of this lunacy? No, I am not insane. And its not a stunt. I actually do have an answer to this question, something I am getting asked pretty regularly these days. For me, ultra-distance multisport isn’t about PR’s, winning races, Kona slots or race t-shirts. I have different motivations. The first is internal. I love pushing myself. I love taking myself into unchartered waters, perilous uncomfortable situations where the result is unknown. Ultraman and EPIC5 serve this drive. To lay it all out and see what I’m made of. Physically yes, but far more important is take myself to task both mentally and spiritually. These events serve a wanderlust and my (possibly unhealthy?) need to push myself through limits and boundaries, both self-imposed as well as those placed upon me (and us) by cultural and societal constraints. Because its only when I am uncomfortable, afraid, failing or even falling apart that I have the greatest opportunity one can have — the ability to learn something about myself, grow from it and share it with others. We live in a place and time where EVERYTHING is about comfort and ease. Our entire society is built upon removing obstacles & challenges; the goal being to live a life of leisure; free of stress, pain, hardship and struggle. The focus is keenly placed on the accumulation of “stuff”, most of which is specifically designed to make our lives “easier”, more comfortable, stress free. We are brainwashed into believing that flat screen TV’s, Hulu, car seat warmers, all-inclusive vacations, retirement, fast food, snuggies and designer pharmaceuticals for every conceiveable ailment, imagined or otherwise hold the key to happiness. Just watch TV for an hour — any channel — and the message is more than obvious. We are the most prosperous nation in the World and yet our “citizenship” has been comprehensively reduced to “consumerism”. A culture in which the primary challenge for the average american has become the drive to accumulate this “stuff”, or at least more than their friends and neighbors. Buy and ye shall be happy. The result? We are more depressed, more obese, more sick, stressed and generally unhappy & unfulfilled than almost any other culture on the Planet. Why? Because a life of ease, a life devoid of challenges, difficulties, failures and struggle does not equate to happiness. We have been deluded into this idea that we will be happy if we can just remove the stress. If we can get a bigger TV or a nicer car; a new job or just retire. Its become about escaping our realities. About “checking out”, But these things never ultimately relieve us, nor do they equate to a true sense of happiness. They never have and never will. Because at the end of the day we are still left with ourselves. Maybe you haven’t noticed, but people are freaking out right now about the economy. Literally losing it. The current financial and political climate has polarized our nation in a way I have never before seen in my lifetime. People are terrified about losing what they have, or being preventing from getting what they “deserve”. Right or left, people are quite literally terrified; the result is turmoil and fear-based acting out on a mass level. I am far from immune from these “real world” pressures. But I can honestly say I am not afraid. Because everything is an opportunity for growth and in my opinion this is the only thing that truly matters. I am not trying to minimize the problem. I have many. In fact, we are struggling mightily to save our home, forcing me to really evaluate my own ego attachment to things, my personal identification of who I “am” with what I “have”. But if we ultimately lose our house, the only important question becomes — how can I grow from this experience? Embrace the struggle. Welcome it. Step into it. Put yourself on the line. Because he who avoids it all in search of consumerism comforts is only setting himself up for depression; a life unmoored and unfulfilled. A material hole that will never be full. Now that is true lunacy. And whatever the result, positive or negative, take what happens, learn something about yourself and apply it next time. Grow. True happiness is an inside job. One that is forged through struggles, challenges and failures as vehicles for personal growth, self-knowledge and ultimately personal fulfillment. This is hardly a new concept, and yet eludes most people. Intellectually we understand this to be the case and yet all too often shirk away, slinking back into our illusory zone of comfort. A world of conforming to societal expectations, doing what were told. Buying stuff and keeping quiet. And yet how can one be blamed when we are saturated with messages from Madison Avenue and beyond that a life of ease and material wealth holds the key? This sense of “security” and well-being we are promised is illusory and false. Its my opinion that the predominant American lifestyle leaves us feeling empty, lost, desperate and depressed. A cycle that drives us to then further escape whether by food, television, video games, alcohol, drugs or relationships. The vicious cycle is self-perpetuating. The hole doesn’t get filled — it just gets deeper. I know this because I’ve been there. I have decades under my belt of medicating myself in every conceivable way. I may not be a pro athlete, but I am a former pro at “checking out” – a path that took me to some very dark and desperate places. But somehow I got out. I consider the greatest blessing of my life as taking a stand against this. With respect to things I cannot control, I have learned to surrender. And with respect to things I can control, I have chosen to struggle in search of not just growth and self-knowledge but also greater personal meaning in my limited days on this Planet. By way of a small example, I love the fact that I crashed my bike during Ultraman, relinquished my lead and had to struggle mightily just to complete the remaining day and a half of the event. It wasn’t my plan and I was not happy about it at the time. I was compelled to surrender. And as such I learned more about myself, who I am and what I am capable of through that experience that I could have imagined. And by prevailing, I became a stronger person, set a better example for myself, my children and hopefully others. For this I am eternally grateful; I wouldn’t change a thing. EPIC5 is just another quest to get uncomfortable, attempt something I honestly don’t know I can achieve. Its about trying to learn something about myself and hopefully inspiring maybe just one other person to seek greater meaning in his / her life. And at the end of the day, the attempt is pursued with the goal of raising funds on behalf of Jason’s Never Stop Foundation, which seeks to provide the kids of Kona with an opportunity of realizing their potential through athletics. In other words, there is no losing. Its a win no matter what happens. I hope you join me along the way and find something in your own life to pursue that scares you, makes you uncomfortable and challenges you. Something that even in failure will give you the feeling of wholeness I have been blessed to experience. Let’s fill that hole. Together.
April 8, 2010
EPIC5 Training day in Maui http://www.youtube.com/user/JasonLester247#p/u/0/L4eBkjY7IgA
E5 Challenge Tech Running Shirt $28 ( White / XS, S, M, L )
E5 Hawaii / Aloha Flex - Fit Hat ( Limited Edition ) $50 ( Black )
E5 Hat Flex Fit $28 ( Red / Black / White )
Proceeds from EPIC5 Challenge will ultimately fund the creation of The Never Stop Performance Center in Kailua – Kona in 2012. The NSPC will be a place where both children and adults will receive a chance to improve their lives through athletics, helping to build a strong life mentally, physically, and spiritually. This will further enable them to reach their full potential by encompassing the philosophy and mission statement of The Never Stop Foundation.
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